A personal cooking workspace that turns recipe inspiration into a real plan for the week.
Your recipes.
Your week.
One place.
My Kitchen connects the moment someone discovers a recipe with what happens next.
Users can save recipes from Eatwell101 or elsewhere on the web, organize meals for the week, build a grocery list and keep the ideas they actually want to cook in one personal workspace.
Beyond the recipe page.
Traditional food media is optimized around discovery. My Kitchen extends the relationship into planning, saving, shopping and repeat cooking behavior.
It gives Eatwell101 a persistent consumer product built around real cooking decisions rather than individual page views.