Consumer Product
My Kitchen
Dinner starts here.
A personal cooking workspace that turns recipe inspiration
into a real plan for the week.
The product
Your recipes.
Your week.
One place.
My Kitchen connects the moment someone discovers a recipe
with what happens next.
Users can save recipes from Eatwell101 or elsewhere on the web,
organize meals for the week, build a grocery list and keep the
ideas they actually want to cook in one personal workspace.
Discover
Turn recipe discovery into something people can act on later.
Save
Bring recipes from Eatwell101 and the wider web into one library.
Plan
Transform saved inspiration into an actual week of meals.
Shop
Connect meal planning with the ingredients needed to make it happen.
Why we built it
Beyond the recipe page.
Traditional food media is optimized around discovery.
My Kitchen extends the relationship into planning, saving,
shopping and repeat cooking behavior.
It gives Eatwell101 a persistent consumer product built around
real cooking decisions rather than individual page views.
My Kitchen by Eatwell101